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  Brittany Ferries: Official Sponsor of Tour de France Manche-Normandy 2016 Published Tuesday 16 February 2016 The ferry company rallies behind the well-known cycling race in 2016, by sponsoring A.S.O. (Amaury Sport Organisation) and the 2016 Tour de France Grand Départ in Manche.
© D.Daguier - CD50

© D.Daguier - CD50

The 2016 Grand Départ signs its first partnership

 

On Monday 1st February, Brittany Ferries and the 2016 Grand Départ in Manche-Normandy officially announced their partnership. Next 2nd July, the Tour de France will take off from Mont-Saint-Michel. The following day, the second stage will reach Cherbourg-en-Cotentin. With its man-made haven – the largest in Europe, and along with Le Havre and Ouistreham, Cherbourg is one of the ingress points from England into France.

Christian Prudhomme, the director of Tour de France, looks very favourably on this link between the ferry company and the sporting event: “I am very pleased to see Brittany Ferries associated with the 2016 Tour de France Grand Départ, at a time when Manche will offer its most beautiful backdrop to welcome the peloton for its 103rd edition”.

Public-private partnerships are paramount in the funding of major events: “As a dynamic and strategic local player, it is no surprise to have Brittany Ferries join our undertaking”, confirms Jean-François Legrand, president of ‘Association du Grand Départ du Tour de France 2016 Manche-Normandie’.

Promoting territories and their development, bringing peoples and cultures closer, sharing the same passion… those are promises that Tour de France and Brittany Ferries feel committed to honour.

 

© D.Daguier - CD50

© D.Daguier – CD50