The official film on the 2016 Grand Départ, to take place in Manche-in-Normandy, was screened for the first time for an audience of over 4,000. This took place on Tuesday 20 October 2015 in the Paris Palais des Congrès during the presentation of the Tour de France 2016 itinerary.
Sponsored by the Conseil Départemental de la Manche, this film is the result of a joint cooperation between two digital communication agencies: Casus Belli and Studio White. It showcases Energy in the Manche-in-Normandy region seen through the prism of the 4 Elements – Water, Earth, Air, and Fire; they are the lead actors, along with the fifth Element characteristic of the Manche department : Cycling.
The cyclist, in permanent interaction with the Elements, leads us through the very heart of the départment and gives meaning to the signature motto seen as a challenge: “Measure up to Manche”.
The sagas of Tour de France and Manche-in-Normandy are to cross paths. And as these sagas intertwine at the Grand Départ 2016, we will be highly energized !
The 2-mn video, and its shorter version, can now be viewed on this website. They can also be found on our Facebook & Twitter page, as well as on the Conseil Départemental de la Manche YouTube Channel.
You like it ? We welcome your feedback and don’t forget to share the film !